Ashlee Trotter

Client: Dennis G. Maxwell.

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The Promise of the Pines

Client: Midwest Dairy Association

Client: HAC, Inc.

These informational signs were part of a 2019 Homeland produce program highlighting lesser-known produce items. The goal was to educate customers on flavor profiles, nutrition information, and ways to prepare these veggies.

Client: HAC, Inc.

Homeland Digital Sponsor ad from the 2020 OU Football Season.

Client: Maxwell Barn Co.

Learn more about
Maxwell Barn Co.

In 2019 I was asked to design and build the website for the Kansas City-based haunted attraction Zombie Purge, and expand the site in 2021 to incorporate 5 new attractions.

Homeland is the official grocery partner of the Oklahoma City Thunder, and as Homeland's graphic designer I've had the pleasure of creating several pieces of art to support the partnership. I've created the Homeland art featured in the Thunder pocket schedules and magazines for the last 6 years, as well as web graphics and in store promotional pieces and billboards.

Small kit for a promotion running at 5 Homeland stores. The kit included window banners, 22x28 iron men, table tents for the deli counters and 16x13 pump toppers for our fuel centers.

Homeland and the Made in Oklahoma Coalition have worked on many projects together over the years. As Homeland’s designer, I've had the pleasure of designing 3 kits for 3 different HAC/MIO promotions.

Each promotion was supported with extensive printed sign kits including window banner, flyers, stickers and shelf talkers for over 50 stores. I also created graphics for the respective websites and social media accounts to tie the promotions together.

I created this basic infinite scroll page as a complement to a 2018 Homeland campaign advertising our local sports sponsorships and exclusive tailgating party items sold in Homeland stores. The page directed customers to Homeland’s online ordering site.

Small kit created for a 2019 Paleo/Keto informational push at Homeland and United stores in Oklahoma. Signage was needed to highlight paleo and keto-friendly items stocked in the center store, as well as clarify differences in the diets.

Graphics kit designed to support HAC’s five corporate pillars.

In 2018 Homeland completely renovated one of its stores in Oklahoma City. As part of the renovation, I was asked to design a large set of oversized shelf blades highlighting store services and local products that would compliment the updated decor.

The Homeland Fuel Rewards program is the largest cohesive kit I've created to date. I designed the Homeland Fuel Rewards logo back in 2012, followed by an initial sign kit of approximately 30 pieces. 

The kits were later expanded after the addition of Shell and OnCue as partners. They now include window banners, road signs, fuel pump toppers and stickers, canopy banners for fuel centers, stickers for cashiers to wear, flyers, print ads, billboards, brochures, blades, talkers, belt wraps, ceiling danglers, freezer clings, website graphics and seasonal promotional material.

The kit(s) now sit at over 130 pieces and Homeland has produced over 100,000 pieces for the promotion in multiple runs.

Holiday Meal sign/graphics kit focused on ordering for pick up or delivery.

2017 Spring Break campaign for the Museum of Osteology.